The official start of the Holiday 2025 shopping season yielded mixed results from Black Friday and Thanksgiving Weekend, with e-commerce growth pushing into the double-digit range while traffic and order volume declined mid-singles. Forecasts for calendar- and value-consciousness played out, along with a weather impact on traffic from Midwestern snowstorms on Saturday. Adobe Analytics pegged Black Friday e-commerce results at +9%, tallying $11.8 billion, while Mastercard SpendingPulse found e-commerce sales grew 10%. Salesforce tracked global Black Friday sales up 6% to $79 billion, with the U.S. posting a 3% increase to ... Log in to view full article.