DKS emphasized the strength of its House of Sport experiential destination store format in a round table discussion at the Morgan Stanley investor conference, touting its benefits as a platform for vendor partners as well as for community engagement. Combining product with experience gives the concept a resonance that is attracting consumers from a significantly larger radius than a conventional store. HoS has also given the retailer access to a “very different” group of emerging and innovative brands, it said. While refraining from revealing productivity or any other metrics about the ... Log in to view full article.