Diadora’s Sales Slip in 2023
The Italian brand’s sales totaled €304 ($329 mm) million in 2023, inching down from €305 million as it terminated some commercial partnerships to focus on its core categories: running, tennis and soccer. Diadora faced a tough comparison after growing 18% in 2022, rebounding after the pandemic. Sales for the core categories were up by 16% compared with 2022, according to the daily Il Sole 24 Ore. The U.S. is still a relatively small market with just ... Log in to view full article.
