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Article Date: September 2024
Word Count: 294

Delta Apparel Closes Salt Life and Soffe Sales


Liquidation sales at Salt Life stores are underway as winning bidder Iconix International, in partnership with Hilco Consumer-Retail Group, closed on its $38.7 million purchase of the lifestyle brand. The pair’s bid secured the brand in Delta Apparel’s bankruptcy proceedings on Aug. 27, but Hilco already had a go-ahead from the court to begin liquidation of product inventory, fixtures, and equipment across the 28-store footprint. The DTC wind down will pave the way for a new wholesale and e-commerce focus for the brand from Iconix, Hilco said in a release. Iconix ... Log in to view full article.

 


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