Deloitte Survey Paints Grim BTS Picture
The 2023 Back-to-School season will see a 9% decrease in sales to $31.2 billion versus $34.4 billion in the prior year, according to the Deloitte Back-to-School Survey, while average spend per child is expected to dip 10% to $597 from $661. Respondents will tackle inflationary pressures with a focus on core school supplies, as 34% plan to defer non-essential items to a later date compared to 31% last year. School supplies are guided up 20% to $7.1 billion in sales but clothing and accessories are seen dipping 14% to $12.4 billion ... Log in to view full article.