Deloitte Forecasts Retail Sales Driving Holiday Spend
Deloitte joined the firms tracking consumers prioritizing gift-giving over travel and other Holiday-related spending in its 2026 Holiday Retail Survey, forecasting total household seasonal spend up 4% to $1,654 for 2026, bolstered by a 10% gain in retail goods spend to $988. Total household spend marks a partial recovery from 2025’s 10% drop from $1,778 in ‘24. Retail goods also rebounded in part from 2025’s 14% decline from $1,043. Other holiday spending on travel, events and hosting is expected to drop 4% to $666 from $694 in the prior year, lapping ... Log in to view full article.