Crocs Aims to Preserve Margins as Demand Softens
The clogmaker plans to focus on full-price selling as it navigates consumer caution and pressure from athletic footwear in wholesale, along with tariff impacts, CEO Andrew Rees outlined at the Goldman Sachs investor conference. Rees noted the company has some insulation from the consumer downturn with its diversified base, as continued spending by the higher-end cohort offsets others. A diversified product pipeline in clogs and sandals at the namesake brand is also expected to help mitigate weakness.
On the channel front, growing athletic heat is putting pressure on open-to-buy dollars, particularly with ... Log in to view full article.