Brands and Retailers Launch Holiday Campaigns
With the presidential election and its mountain of ad buys now in the rearview mirror, major brands and retailers are gearing up for the narrow Thanksgiving to Christmas window with television, online spots, and other promotions. Reebok is leaning into its bid to return to industry prominence with the launch of its "Sport is Everything" campaign. The inaugural 60-second spot showcases athletes training across sports and some musicians in a nod to its lifestyle appeal. The NFL’s Justin Fields and WNBA’s Angel Reese are among the endorsers in the ad. The ... Log in to view full article.