The Swoosh continued its dominance across footwear and apparel but with increasingly thin margins in some sectors, while Lululemon and Vuori’s bids to move beyond their single-gender roots are paying dividends, according to LEK’s fourth annual Brand Heat Index. The consulting firm’s rankings are based on a survey of just under 5,000 U.S. consumers between ages 14 and 55.

In athletic footwear, the top 10 brands remained consistent but saw increasingly tough competition, trading off on the top spots with narrowing score spreads. In overall women’s, Nike took the top spot with ... Log in to view full article.