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Article Date: February 2025
Word Count: 171

Bluestar Alliance Buys Second Streetwear Brand


The brand management firm continued its push into the streetwear and action sports realms with the addition of luxury streetwear brand Palm Angels to the portfolio, acquiring it for an undisclosed amount from Italian luxury holding company New Guards Group. The move comes after a Nov. bankruptcy filing from the former owner in its home country, per Business of Fashion. Milan-based Palm Angels was founded by former Moncler artistic director Francesco Ragazzi in 2015, combining Southern ... Log in to view full article.

 


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