Beachbody’s Cost Cuts Will Lead Back to Profitability
A greater focus on cash flow over revenue was the recurring theme from Beachbody at the LD Micro Conference as the company looks to leverage its former member database, build on its $125 million in cuts from the cost structure in the past year, and tighten its ROI window to 90 days for its direct selling and other marketing investments. The company is aiming to set up big operations leverage when a return to revenue growth hits for its new connected BODi platform, where it launched an interactive on demand feature ... Log in to view full article.