Bain Forecasts 4% Retail Sales Growth this Year
U.S. retail sales are projected to grow mid-single digits for 2025, in line with recent years and driven by e-commerce gains, according to the latest forecasts from Bain & Company. Strong supply chains, efficient loyalty programs, and appropriately deployed AI adoption provide a bulwark against economic volatility in the face of shifting consumer trends and regulatory and trade changes. The firm's forecast of 4.0% growth to $5.2 trillion in total sales is led by a 10% gain in non-store sales and +2% in brick-and-mortar, the latter led by general merchandise, apparel, ... Log in to view full article.