Back-to-School insights from Lending Tree found the combination of inflation and the push for on-trend styles is stressing consumers to the tune of 73% this season, led by Millennials at 77%, as 40% of total respondents believe they’ll land in debt over school purchases averaging $793. The latter concern registered with 44% of Gen Z and 43% of Millennials surveyed, dropping to 29% of Gen X. Thirty-one percent of shoppers are anticipating not being about to afford certain supplies compared to 26% in 2023.

These pressures saw changes to BTS spending habits ... Log in to view full article.