Athleta Sales Slip on Product Challenges
Sales at Gap, Inc.’s women’s activewear banner dropped 11% in Q1 to $321 million, with comps off 13%, pressured by an assortment that is having trouble attracting consumers due to color, print and pattern misses. U.S. sales were down 10% to $309 million, while Canada grew to $10 million from $9 million, Europe sales halved to $1 million and Other Regions tumbled to $1 million from $5 million. Gap said it was pulling back from plans to open 30 to ... Log in to view full article.
