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Article Date: August 2024
Word Count: 129

Athleta Expects Return to Growth in H2


Gap, Inc.’s women’s activewear brand comped down 4% in the second quarter, as sales contracted by 1% to $338 million from $341 million in what Gap expects will be the banner’s last down quarter. The decline laps heavy discounting a year ago to clear excess inventory. Athleta endorsers Simone Biles’ and Katie Ledecky’s stellar Olympic performances will give the brand a boost, management believes, as ... Log in to view full article.

 


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