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Article Date: August 2021
Word Count: 194

Athleta Boosted by Olympics, Inclusive Sizing


Gap, Inc.’s women’s active apparel banner posted sales of $341 million in the second quarter, up 28% from $267 million in ’20 and up 26% from $252 million in ’19. Stores comped up 13% year over year and saw 27% growth over ’19. Performance Lifestyle apparel got a boost from customers returning to work, and inclusive sizing continued to perform well on the heels of its Q1 introduction. Sponsorships at the Tokyo Olympics helped push brand awareness to 33% compared to 26% last year, according to YouGov data. To further GPS’ goal of expanding Athleta from performance-only ... Log in to view full article.

 


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