The multi-brand outdoor and shooting sports company is leaning into innovation to capture retailer shelf space and DTC sales in a slow market where newness drives the bulk of consumer interest. In a roundtable discussion at the CL King investor conference, AOUT execs said about $83 million of its $201 million in revenues last year came from new products released since the pandemic. Without providing specifics, they averred that the five-year new product pipeline has never been fuller.

Retailers in the space have all commented that lower- to mid-market outdoor product consumers ... Log in to view full article.