Preview - Please log in to view full article.

Article Date: September 2026
Word Count: 594

Amer Sports Targets $3 Billion in Salomon Sales by 2028


AS’ 2026 Investor Day was focused on the meteoric Salomon brand, which has accelerated to match and even surpass Arc’teryx as the company’s fastest-growing top-line contributor with 23% revenue CAGR over the past five years. The 79-year-old brand has evolved from its ski equipment origins to focus primarily on softgoods, with rugged and trail running sneakers as its hottest product category. Sales this year will top $2.5 billion, as consumers have responded strongly to the no-compromises value proposition of lightweight, go-anywhere footwear.

 

Guillaume Meyzenq, a Salomon lifer, took the reins at the ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.