Amer Sports hired the Lululemon and J.Crew veteran as CEO of Arc’teryx Equipment to replace outgoing president Jon Hoerauf, who has decided to leave the company to pursue other plans after eight years with the group. Hoerauf’s departure follows closely the resignation of Michael White as CEO of Salomon, another Amer subsidiary. In his new role, Haselden will lead global business strategy, focusing on building new vertical capabilities and accelerating regional expansion of the Vancouver, Canada-based company. Amer is, of course, part-owned by LULU founder Chip Wilson.

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