U.S. e-commerce spending for Holiday 2024 will increase 8% as ongoing discounting and mobile shopping trends crystallize, according to Adobe Analytics’ initial Holiday forecasts, as sales hit a projected $240.8 million on top of the prior year’s 5% growth to $221.1 billion for the period from Nov. 1 to Dec. 31. Sporting goods online sales are guided to improve 6% to $7.2 billion, compared to other consumer goods forecasts of +9% in electronics to $55.1 billion and 6% gains for apparel and toys to $43.9 billion and $8.1 billion, respectively.

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