Preview - Please log in to view full article.

Article Date: May 2023
Word Count: 626

Adidas’ Q1 Sales Drop in North America and China


The Big a’s first quarter results were largely in-line with expectations set earlier in the year, pulled down by missing €400 million in Yeezy sales and bloated retail inventories in the U.S. and China hurting sell-in there. The bottom line just missed breakeven, with a net loss attributable to shareholders of €39 million ($42 mm) against a profit of €482 million last year, as revenues slipped 1% to €5,274 million ($5,659 mm) from €5,302 million. Excluding Yeezy from the prior period, sales increased 9%. CEO Bjorn Gulden is confident the company ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.