The Big a bumped up full-year guidance again following stronger-than-expected third-quarter results, as the brand’s turnaround under Bjorn Gulden continues to gain steam and its arch-rival Nike is waiting for direction from new CEO Elliott Hill. Adidas now expects constant currency revenues to grow 10% in 2024, generating an operating profit of around €1.2 billion ($1.3 bb). Both top- and bottom-line expectations were raised from earlier guidance for sales to increase high-single digits, excluding currency effects, and €1.0 billion of operating income. Yeezy is expected to contribute only about €50 million ... Log in to view full article.