Handily outperforming its guidance issued after Q3, The Big a reported revenues of €23,683 million last year, up from €21,427 million, an 11% increase that would have been 12% higher constant currency. Operating profit also exceeded guidance at €1,337 million against €268 million, well above the €1.2 billion expectation. Gross margin expanded by 330 basis points to 50.8% in 2024 compared to 47.5%. While Yeezy sales have had less of an impact as stocks dwindled, Adidas pointed out that organic sales, excluding the leftover inventory, were up 13%.

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