Adidas Inks a Multi-Year Deal with University of Tennessee
The Vols announced they are ditching the Swoosh and will wear the Three Stripes for the second time in history, starting in 2026/2027, in a 10-year deal believed to be worth over $100 million. Adidas previously served as UT’s apparel provider from 1995 to 2015 before Nike took over for a reported $7.6 million annually through 2022/2023. The new deal also includes an NIL component, which ... Log in to view full article.
