Adidas Extends Real Madrid Deal Until 2034
The Big a extended its kit partnership with Real Madrid for eight years in a record-breaking deal believed to be worth €1 billion ($1,177 mm), or €120 million per year. That’s a nice raise from the €110 million Adidas was previously shelling out to the club. Real Madrid will also receive percentage cuts on merchandise sales through Adidas stores, and the deal includes the Academy, ... Log in to view full article.
