Adidas Extends Major League Soccer, Parts Ways with LIV Golfers
The Big a will pay $830 million over the next seven years to continue as official sponsor and footwear and apparel provider to the MLS, extending a partnership that began with the League’s inception in 1996. Adidas expanded the relationship in 2004 to become MLS’ official sponsor, and the current contract, valued at $700 million, was signed in 2017. In addition to kits and boots, Adidas will continue to supply the league with match balls, and will work with the league to promote soccer and support the MLS NEXT Pro and ... Log in to view full article.