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Article Date: April 2025
Word Count: 451

Academy Sports Maps Expansion Goals and Brand Priorities


The retailer shed more light on adding the brand Jordan later this spring, along with progress on its revamped store expansion strategy, customer trade-down behavior, and tariff mitigation efforts during the JP Morgan Retail Roundup Conference. On the tariff front, companywide exposure to China now stands at 9%, and it's aiming to reduce that to 8%. It has no exposure to Mexico or Canada. Some pricing action has been taken from the Feb.-Mar. round of China and steel and aluminum tariffs, with ASO taking a portfolio approach as it aims to ... Log in to view full article.

 


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