Authentic Brands Group shed some light on the global licensing model for Champion after closing on its $1.2 billion acquisition of the brand’s IP and other assets from Hanesbrands, with international and collegiate segments getting particular attention from the new owner. ABG noted international has been penetrating at roughly half of the top line under HBI ownership. Europe, Asia, and Australia are slated for a push in the coming months with brand partnerships in new categories and markets. ABG is bringing in the Falic Group as the brand’s main apparel and ... Log in to view full article.