ABG Makes Licensee Moves for Champion, Boardriders Brands
Authentic Brands tapped Orbico as its licensee for the Champion brand in Europe, the Middle East, and Africa for a 10-year term and will also acquire the currently operating Champion legal entities and retail stores in the region. Champion Europe is headquartered in Capri, Italy, operates in 36 countries, and has more than 90 retail stores. Orbico is no stranger to the category and is the exclusive distributor in Central and Eastern Europe for Converse, Dr. Martens, Merrell, and On Running, among others. It also collaborates ... Log in to view full article.