The National Retail Federation is expecting 157.2 million shoppers to turn out across channels for a key Super Saturday in the short Thanksgiving-Christmas window, hitting the second highest level on record compared to 2022 and up 11% year-over-year from 141.9 million based on a Dec. 2-9 survey conducted by Prosper Analytics. The forecast is down 1% from 158.5 million in ‘22.

The survey found that the average shopping list stood at 50% complete, with 10% of consumers having finished shopping for the season. Of respondents with at least half of the list ... Log in to view full article.