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Sporting Goods Industry News for September 29, 2026

Balls, Racquets, and Fishing Tackle Get Favorable Treatment in China Tariff Deal

The White House unveiled a new “30-for-30” tariff carve-out plan with China, naming several industry-related categories on the favorable-treatment list from the U.S.-China Board of Trade, chartered in May alongside that month’s Beijing talks.

Oura Postpones IPO Indefinitely

The smart ring maker blamed uncertainty in the IPO market for its decision, joining several other companies that have shelved plans to go public amid rising bond yields and interest rates.

TaylorMade Sales Are Soaring, Moody’s Says

The long-running dispute between F&F Co., Ltd. and Centroid Investment Partners over the sale of TaylorMade Golf remains unresolved, but the golf company’s sales and earnings continue to grow double digits, Moody’s reported.

L2 Brands Names Hanesbrands Vet as CEO

The Sentinel Capital Partners-backed parent of League, Legacy, Ouray, and Locale tapped seasoned apparel and licensed products executive John Fryer as CEO, succeeding Paige Wingert and Evan Toporek, who were serving as interim co-CEOs.

ThredUp Enters Live Commerce with Whatnot

The online resale platform is partnering with live commerce provider Whatnot to expand into the $22 billion live shopping market in the U.S., U.K., and Europe.

Etcetera: Payntr Golf, Nike, Burton, Champion, Titan Fitness
 
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