Never Slip Holdings, the parent of workwear supplier Shoes For Crews and a number of related companies, filed for Ch. 11 protection in DE federal bankruptcy court in preparation for an asset sale to its first-lien lenders.

The licensing juggernaut has won the bidding for Hanesbrands’ iconic activewear brand, and will pay “a little more than $1 billion” according to WWD, citing a source close to the matter.

The new location in the Hollywood area of Los Angeles will be the home of PUM’s design and marketing teams, bringing it closer to influential communities and celebrities to inspire products and campaigns aimed at the U.S. market.

The Amer Sports-owned brand has changed its North America sales strategy with the hiring of softgoods specific teams aimed at scaling Salomon’s footwear, apparel and gear business, particularly in the run specialty and outdoor specialty channels.

The protective gear maker is buying its longtime partner Simbex, the product design and development firm that helped Riddell develop its InSite impact response system and analytics platform.

Gridiron Capital-backed GSM Outdoors has inked an agreement to acquire Mid-America Rod Company, its second brand in the fishing rods segment after buying Phenix Rods last year, for undisclosed terms.

After a drop in Jan. and essentially flat Feb. NSSF’s adjusted NICS checks declined 7.4% last month to 1,442,061 from 1,556,492 a year ago.