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Article Date: April 2024
Word Count: 145

Salomon Shifts to Category Dedicated Sales Teams

The Amer Sports-owned brand has changed its North America sales strategy with the hiring of softgoods specific teams aimed at scaling Salomon’s footwear, apparel and gear business, particularly in the run specialty and outdoor specialty channels. Previously, sales agencies serviced all of its sports categories across both hard and softgoods. To oversee the new sales agencies, Salomon has appointed brand veteran Lance Taylor ... Log in to view full article.


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