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Article Date: October 2023
Word Count: 999

Nike Tops Gen Z and Millennial Preferences in New Study

Nike continued to dominate athletic footwear and apparel, technical brands are waiting in the wings, and Amazon lost share to brick-and-mortar and other e-commerce platforms in the 6th annual Cowen Gen Z and Millennial survey. In athletic apparel, the Swoosh leads preferences in the 18-24 cohort at 52%, holding flat from last year and up from 51% in ’21 and 49% in ’20. It jumped to 48% of Millennials from 39% last year, and 41% in ’21 and ’20. Adidas held on to the second place spot with both cohorts, with ... Log in to view full article.


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