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Article Date: September 2023
Word Count: 206

Nike Remains King on Apparel Brand Value List

Nike retained its crown as the world’s most valuable apparel brand in the 2023 Apparel 50 ranking from Brand Finance, although its brand value declined 6% to $31.3 billion last year. Sustainability has become an increasing driver of choice between apparel brands, and Nike ranked highest in perception, contributing $2.3 billion to its value, helped by its Move to Zero campaign, which has garnered global attention. Adidas remained #5 on the list and increased 7% in brand value to $15.6 billion. Sportswear was broadly flat, with the rising importance of sustainability ... Log in to view full article.


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