Nike retained its crown as the world’s most valuable apparel brand in the 2023 Apparel 50 ranking from Brand Finance, although its brand value declined 6% to $31.3 billion last year. Sustainability has become an increasing driver of choice between apparel brands, and Nike ranked highest in perception, contributing $2.3 billion to its value, helped by its Move to Zero campaign, which has garnered global attention. Adidas remained #5 on the list and increased 7% in brand value to $15.6 billion. Sportswear was broadly flat, with the rising importance of sustainability ... Log in to view full article.