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Article Date: July 2023
Word Count: 122

Nautilus Relaunches BowFlex


NLS unveiled a refresh of its iconic fitness training equipment brand, ushering in a new identity, visual design, an updated logo, philosophy, and messaging, as it looks to reinvigorate the brand. The reimagined brand will appear across all BowFlex marketing channels, including BowFlex.com, with new products coming later this year that’ll feature ... Log in to view full article.

 


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