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Article Date: November 2023
Word Count: 446

Millennials to Lead Thanksgiving Weekend Spending

Black Friday through Cyber Monday spending will be up 13% according to the latest consumer survey from Deloitte, tallying a $567 average compared to $500 in 2022, driven by Millennials moving into the top spot for average generational spend. Deloitte found 84% of consumers are holding to or increasing their budgets from initial Sep. expectations, up from 81% last year but falling short of 86% in ’21 and 91% in pre-pandemic ’19. This year, 51% of top spenders are buying more gifts followed by 44% motivated by non-gift clothing purchases and ... Log in to view full article.


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