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Article Date: April 2024
Word Count: 297

Lids’ New Fan Outfitters Banner Promises Elevated, Localized Focus


Having successfully refined its operating model with 11 stores open currently, Fan Outfitters is planning an aggressive rollout for 2023 and eventually aims to open nationwide, serving every U.S. market with a pro team. The store prototype is significantly larger than Lids at 5,000-plus sq. ft., locating mostly in power centers where traffic and frequency of visit outperforms the typical mall. Depending on the local market, malls, sports venues and college town stores are also in the mix. There are already enough locations in the pipeline to expand the fleet to ... Log in to view full article.

 


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