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Article Date: April 2024
Word Count: 140

Hooplife Suit against New Balance and BSN Sports Rekindled

After Steven Magee, the owner of the “Hooplife” trademark, asked the court to dismiss its suit without prejudice against New Balance last month, Magee has re-filed in TX district court. This time, named defendants are NB, BSN Sports, Varsity Brand’s CEO Adam Blumenfeld and general counsel Jerry Garcia, accusing them of breach of contract. According to the 115 page complaint, Magee ... Log in to view full article.


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