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Article Date: November 2023
Word Count: 205

GoPro Reports Loss on Shift to Wholesale

Net results swung to a $3,684,000 loss from last year’s $17,570,000 profit on revenue that was down 4% to $294,299,000 from $305,130,000. Americas led the decline with a 6% drop to $131.6 million, while EMEA and APAC both ticked 2% lower to $83.5 million and $79.2 million, respectively. GPRO’s return to entry-level cameras saw units shipped up 16% to 923,000, with street ASP (total revenue/units shipped) dropping 17% to $319. Cameras at $400 and above MSRP was down to 75% of total sales from 87% in the prior year. New retail ... Log in to view full article.


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