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Article Date: April 2023
Word Count: 185

Authentic Brands Will Convert Boardriders to a Licensed Model

As the deal moves forward, ABG has signed a definitive agreement to purchase the parent of board sports brands including Quiksilver, Billabong, Roxy, and DC Shoes. Australian lifestyle retailer, Surf Dive ‘n Ski, is also included in the acquisition. There was no official confirmation of the purchase price, which has been reported to total $1.25 billion, and the closing is still on track to be finalized in Q3 2023.


ABG gave a first glimpse into how it plans to operate the Boardriders brands, and it ... Log in to view full article.


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