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Article Date: November 2023
Word Count: 812

Asics Sees DTC, APAC Growth Driving 2026 Targets

The Japanese sportswear company is putting the focus on profitability in its new three-year plan, unveiling a 12% operating margin target for 2026 on a 7% to 10% sales CAGR over forecasted 2023 results of ¥570 billion ($3.9 billion) at its 9th Investment Day. Hitting those targets will depend on expanding direct-to-consumer sales and capturing no. 1 market share in several categories globally. The OneASICS loyalty program is expected to hit 30 million members by ’26 from ’23 year-end estimates of 9 million, supporting the DTC expansion to 40% or higher ... Log in to view full article.


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