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Article Date: November 2023
Word Count: 864

Adidas Raises Guidance, Mulls Yeezy Options

The Big a realized about €350 million in Q3 revenues and €150 million in operating profit from selling leftover Yeezy inventory, mostly through the wholesale channel, not quite matching Q2’s €400 million DTC bonanza of the hottest styles. About €300 million of the old stock remains, which Adidas stopped selling after the outbreak of war between Israel and Hamas. It does not plan to resume Yeezy sales in the Holiday quarter, but hopes to do so at some point, with a share ... Log in to view full article.


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