Preview - Please log in to view full article.

Article Date: April 2024
Word Count: 210

Adidas Bumps Full-year Outlook after Strong Q1


The Big a got a boost from its latest Yeezy drop, which added €150 million to the top line, helping it reach €5,458 million, a 4% improvement from last year’s €5,274 billion, which would have been up 8% constant currency. The Yeezys added €50 million in operating profit, though Adidas guidance assumed the sales would be at breakeven. There is still another €200 million of Yeezy revenue expected through the rest of 2024, but that remaining inventory will sell, of average, at cost, producing no additional profits.

 

Operating profit for the first ... Log in to view full article.

 


Already a subscriber?

User Name:  

Password:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.