The recently-hired CEO in an interview with Minnesota Lynx’s Diamond Miller at the NRF 2024: Retail’s Big Show in Manhattan discussed Under Armour’s evolving product roadmap designed to reach the brand’s “muse” - 16- to 24-year-old team sport athletes – with a focus on performance, style and sustainability.

On the performance side, Linnartz noted that many of Under Armour’s innovations stem from conversations with athletes. In talking to female volleyball players, for instance, Under Armour learned that some wear make-up and don’t want uniforms with white collars. Adding more flexibility to sports ... Log in to view full article.