As distribution strategies at Nike, Adidas and Under Armour swing back towards wholesale, SKX told investors at the Evercore ISI Consumer & Retail Conference that it has always favored broader distribution across channels. It remains to be seen whether brands re-embracing what they called “undifferentiated retail” in better times, is a long term shift, or just a temporary move to help clear excess inventory that can’t easily be liquidated through own DTC.

That’s not to say that SKX eschews owned retail, as expanding its store network in the U.S. is a key ... Log in to view full article.