Merida Industry and Ideal Bike Sales Plunge in 2023
After Giant Group revealed a double-digit falloff in sales and profits, Taiwan’s other bike makers reported similar headwinds last year, as all three companies face declining demand and excess inventory remaining in the distribution chain. With a full year of correction, business prospects should improve in 2024, helped by lower prices and the resilience of more expensive performance models and e-bikes. That may take a bit of time to get back to the factories however, as Jan. and Feb. sales at Giant and Merida are still down substantially from last year’s ... Log in to view full article.