Crocs Sees Sandals, International Driving Growth
The molded footwear manufacturer hammered home its ongoing strategy of growing share in underpenetrated markets and acquiring new customers through product expansion at the Baird investor conference. Sandals have played a big part in introducing the brand to new customers, with 60% of North America DTC sandal sales are coming from first time buyers. The sandal franchises have growth in depth and breadth in recent years. While posting a lower gross margin than their clog siblings, the line remains accretive. To that end, while some new product roll-outs are seeing higher ... Log in to view full article.