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Article Date: July 2024
Word Count: 202

Asics Hikes Sales and Earnings Guidance after Stellar H1


The Japanese sneaker and apparel brand has been on a roll so far this year, helped by increasing brand heat boosted by the weak yen that has sent reported international sales soaring. Second quarter sales are expected to reach ¥167.8 billion yen ($1,119 mm), a 22% jump from 2023, led by an 80% increase in SportStyle, 60% growth from Onitsuka Tiger, and a solid 19% gain in the large Performance Running category. North American sales improved 16%, with Europe up 27% and Oceania gaining 22%, but Greater China and Southeast and ... Log in to view full article.

 


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