Adobe projects online spend to hit $207 billion in the Nov.-Dec. Holiday season this year, the midpoint of a wide year-over-year gain window of +5% ($198 bb) to +15% ($216 bb) that depend on Covid cases, shutdowns and macroeconomic factors. The number would mark the first time online Holiday spending hits the $200 billion mark. Total global holiday spend is forecast at $901 billion, up 11% from 2020. Spending before Nov. 20 is expected to be up 59% as consumers shop early. Cyber Weekend sales are forecast to grow 5%, accounting for 17% of the season at $36 billion. Cyber ... Log in to view full article.